Immunomedics, Inc.

  • Senior Manager, Patient Marketing

    Job Locations US-NJ-Morris Plains
    Posted Date 7 months ago(7 months ago)
    Job ID
    # of Openings
  • Overview

    We currently seek motivated professionals who share our passion for science and our dedication to improving the lives of cancer patients. The Senior Manager, Patient Marketing is responsible for developing and leading a comprehensive Breast Cancer patient marketing program in preparation for the launch of Sacituzumab Govitecan. This individual will work closely with product teams to develop and execute patient marketing strategies that promote brand and company goals. As an in-house expert on patient marketing, this person will provide guidance throughout the product lifecycle: pre-launch activities, digital advertising, patient marketing launch plans, strategic/tactical launch plan execution, and followed by ongoing post-launch direct-to-patient (DTP) marketing. This individual will develop analytics to provide ongoing measurement and optimization at each stage. The successful candidate will contribute in-depth marketing expertise, work closely with internal stakeholders up to senior levels and external partners (including creative agencies), with the capacity to develop a budget/resourcing plan to support the needs of the business. This position offers an extraordinary opportunity for individuals interested in building a US company with immediate opportunities in breast cancer and oncology indications with high unmet needs, while working with a cross-functional team rich in exceptional talent.


    • Leads the development of patient marketing analysis and strategy, with target outcomes, to achieve business/product goals, presenting plans to senior leadership/other stakeholders as needed to win buy-in.
    • Leads the development of tactical plan(s) that will achieve the goals set forth in the marketing strategy.
    • Continually monitors/analyzes marketing trends and technologies that impact the lives of consumers/patients, caregivers and health care professionals (HCPs); identifies and introduces DTP marketing innovations to the organization.
    • Works cross-functionally, potentially with multiple product teams, to help teams develop and evolve patient marketing ideas that promote brand goals while ensuring strict compliance with pharmaceutical industry marketing regulations and guidelines.
    • Develops a budget/resourcing plan for the patient marketing function to ensure Immunomedics is recognized as among the industry’s best.
    • Establishes and communicates Key Performance Indicators (KPIs) both to internal staff and external partners/agencies. Provides continuous monitoring/reporting/optimization against KPIs.
    • When appropriate, identifies new external partners and collaborates on contract negotiations to write contracts sensitive to bottom-line business goals.
    • Performs effective vendor management; ensures appropriate balance of internal and external resources to drive patient campaign execution in a way that achieves best ROI.
    • Provides post-campaign analysis; identifies patient marketing “best practices” and helps disseminate them throughout the organization and identifies areas for improvement on subsequent campaigns.


    • Bachelor's degree required
    • MBA or Graduate level degree preferred
    • 5-10 years of progressive experience in the Pharmaceutical/Biotech industry in Marketing, Market Access, Sales, or Business Development, preferably in both small and large companies.
    • Must have a minimum of 5 years of Pharmaceutical Marketing experience specifically, with at least 3 years of recent in-depth experience in patient marketing.
    • Outstanding business acumen, leadership, business case development, and budget management skills; demonstrated ability to drive profits and maximize ROI.
    • Deep understanding of current digital and social media landscape with proven ability to develop and execute a strategic and tactical digital marketing plan.
    • Possesses existing strong relationships and positive reputation with vendors and agencies, with a track record of successfully leveraging agencies to maximize efficiency and brand performance.
    • Leads by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision making, and an entrepreneurial, solutions-oriented attitude.
    • Demonstrates responsiveness, attention to detail, and follow-through coupled with ability to prioritize/multi-task effectively.
    • Uses analytical/strategic skills to synthesize complex information, distill critical insights to inform commercial assessments, and translate to tactical level.
    • Excellent written/verbal communication and presentation skills.
    • Highly proficient in MS Office; skilled at using Excel to develop pharmaceutical product forecast models and quantitative analyses.
    • Working knowledge and understanding of the Pharma industry, broad therapeutic areas/disease states, drugs/treatments, and related regulatory, commercialization and compliance requirements.


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